PROJECT WORK INCLUDES:
- User Experience Design (UX)
- Brand Management
- Marketing and Advertising: Print Collateral, Retargeting Ads, Drip Campaigns, Social Media Advertising, Google Analytics
- Mailchimp, CMS and Social Media Administration
- Market Research, Competitor Analysis
- Offsite Vendor Management
- Development and Execution of Annual Marketing Plans
- Graphic and Web Design
As a talented artist with a marketing background - Heather offers a unique skill set as a highly imaginative and creative digital designer. She possesses a great knowledge of technology and how to apply it to digital marketing. Her Brand experience includes working with Disney, Celtic Sea Salt®, Award-Winning Wineries, and many enterprise level eCommerce companies.
Neff's work has expanded brands & sales for national and global markets. Connect and review recommendations on Linkedin.
Please email or call 828.575.7731 to discuss working together.
UX Designers combine their research and design skills together to understand the user needs and produce concepts/solutions/designs that people want to use. This requires a focus on human behaviors, psychology, and understanding why people do what they do.
Satisfied clients include M.I.T. Institute for Soldier Nanotechnologies, TopFloor Studios, Orleans Cultural District, Rice University, Heurista Inc., MWW Inc., Burntshirt Vineyards, dmarcian inc., Sacred Lotus Tattoo, Adlib Clothing, The Sacred Stylist, Peppermint OS, eCBiz Solutions, Asheville Area Arts Council - to name only a few.
“Heather Neff worked with my firm for over a year and was instrumental in improving our website, establishing our social media routines and making technology choices that have helped the company grow.”
- Anne Manner McLarty, President & CEO Heurista Co.
Marketing, Branding and Design Professional Specializing in UI/UX. Expertise with Adobe Creative Cloud, Newsletters, and Advertising.
Contract Marketing, Branding & Design
6/2011 - Present
I work with global and local businesses on branding, UI/UX, marketing materials, website content, and advertisements. I also offer social media administration, Mailchimp newsletters, and mobile app design.
Selina Naturally® Celtic Ocean International Inc. Arden, NC
Home of the Celtic Sea Salt® Brand
8/2009 - 12/2011
Marketing Director & Ecommerce Manager
Rebranded and promoted product line into national supermarket chains.
Designer for all product packaging, brochures, photography, wholesale and retail product catalogs. Implemented social media and html newsletters. Designed and managed two separate major ecommerce sites: UI/UX, html, and content of product pages, banner ads, and all graphics. Management of Google analytics, datafeeds, and SEO.
Boston Green Goods, Inc. Boston, MA
8/2001 - 7/2009
Helped raise company sales from 100 k/year to over 19 million/year.
Graphic design lead managing quarterly product catalogs, multiple ecommerce websites and all marketing materials. Designed branding, social media, newsletters and print advertisements. Created private labels, product packaging and performed Art Direction for photography. Designed pay per click landing pages and banner ads.
Adobe Creative Cloud, Branding and Style Guides, Wireframing, User Experience and User Interface (UI/UX) Design, Mailchimp, Social Media Networking Administration and Integration. WordPress, Squarespace content management systems. HTML, QR Codes, Microsoft Office. Typography, Iconography, Mobile App Design, Search Engine Optimization (SEO), Keyword Development, Google Analytics and Digital Illustration.
The Museum School of Fine Arts, Boston 1999 - 2005
Adobe Illustrator, Adobe Flash, Printing Techniques, Web Design Coding (HTML), Package Design
University of Massachusetts at Amherst 1993 - 1997
B.F.A. Illustration/Design Art History Minor Cum Laude, GPA 3.9
JB Media Group Marketing Automation & Advanced Analytics
Blue Ridge Community College WNC Branding Summit
Asheville Area Arts Council, Trademark Copyright and
Intellectual Property, The Art of Marketing
NAPP National Association of Photoshop Professionals
Adobe Photoshop and Adobe Indesign CS3 Seminars
Adobe CorporationAdobe CS3 Creative Licence Conference