Heather Shirin Neff

Digital Graphic Designer
heather@siteimages.com
Asheville NC 28806
828.575.7731
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Digital Media Designer with 16 years professional web and print design experience. Expertise with Adobe Creative Cloud, UI/UX,
social media, web design, print production and ecommerce site administration. Specializing in mobile-friendly responsive designs.

Technical Skills:

Adobe Creative Cloud (Photoshop, Indesign, Illustrator, Dreamweaver, Bridge, Acrobat) Corporate Branding and Style Guides, Wireframing, User Experience and User Interface (UI/UX) Design, Mailchimp, Social Media Networking Administration and Intergration. WordPress, Squarespace content management systems. HTML, QR Codes, Microsoft Office. Typography, Iconography, Mobile App Design, Search Engine Optimization (SEO), Keyword Development, Google Analytics. Video editing experience with Adobe Premiere.

Design Experience:

SiteImages.com  Freelance Designer

12/2000 - Present

  • Marketing and Advertising
  • Graphic and Web Design
  • Analytics and Reporting
  • Corporate Branding - Style Guides
  • Mobile App and Touch Screen Design
  • Custom Illustrations
  • Mobile Friendly Newsletter Design (Mailchimp) and Social Media Integration
  • Social Media Admistration and Advertisements
  • Search Engine Optimization / Online Marketing Campaigns (SEO/SEM)

MWW On Demand Digital Media Designer

6/15/2015 - 6/2016

  • Brand Manager and Graphic Designer for MWW On Demand. Designed website, logo, business cards, catalog and newsletters.
  • Marketing, Design and Advertising for the 4 divisions of MWW Inc
  • Corporate Branding; Developed branding guidelines, logos, fonts & colors for the 4 divisions
  • Ecommerce Manager, UI / UX Designer for new responsive websites
  • Designed Printed Materials for Manual Home & Gift Division
  • Creative Director for Burntshirt Vineyards. WordPress admin, advertisements, packaging design and newsletters
  • Mailchimp newsletter design and administration

SelinaNaturally.com / CelticSeaSalt.com - Selina Naturally, Inc.

Marketing Director  8/2009 - 12/2011   Senior Graphic Designer, Web Developer, SEO Specialist

  • Major redesign of user interfaces for multiple e-commerce sites
  • Installed Google analytics, tracked and analyzed research data
  • Digital Imaging Specialist for all print and web graphics
  • Maintained and added product datafeeds to multiple shopping sites
  • Performed search engine optimization (SEO) - Achieved top 10 in Google for many search terms
  • Designed and managed entire company product and wholesale catalogs
  • Collected and managed Co-op Ad dollars for catalog product placement
  • Art Director on catalog photo shoots
  • Responsible for trade show and promotional materials
  • Worked within dynamic content management systems and multiple e-commerce store platforms
  • Created new product pages
  • Designed weekly epromos - tracking all results with analytics
  • Edited company blog, entered articles and graphics
  • Implemented social networking sites
  • Trained staff on web analytics, SEO and keyword research
  • Troubleshooted and maintained website issues
  • Developed corporate identity - logos, business cards, letterhead and envelopes
  • Helped Manage product packaging designs and labels

AllergyBuyersClub.com  A Division of Boston Green Goods, Inc.

8/2001-7/2009  Creative Director

  • User interface designer for multiple e-commerce and informational websites
  • Accountable for achieving successful and competitive web advertising and print campaigns
  • Digital Imaging Specialist for all print and web graphics
  • User experience design - research and development
  • Performed search engine optimization (SEO) - Achieved top 10 in Google for many search terms
  • Designed and managed entire company product catalog - 48 pages
  • Worked closely with Quad Graphics (Time, Newsweek Magazines) - Was on press for color corrections
  • Art Director on catalog photo shoots
  • Responsible for trade show and promotional materials
  • Worked within dynamic content management systems and multiple e-commerce store platforms
  • Created HTML pages - (Worked with Javascript, Style Sheets, DHTML and AJAX technologies)
  • Designed animated banner advertisements
  • Created print ads
  • Designed weekly e-newsletter and advertisements
  • Implemented campaign tracking links using Omniture Web Analytics
  • Designed Pay Per Click landing pages
  • Edited company blog, entered articles and graphics
  • Co-branded e-commence sites, produced all marketing campaigns and materials
  • Created corporate identity - logos, business cards, letterhead and envelopes
  • Illustrated custom graphics
  • Designed logos and packaging for multiple ghost-branded products
  • Image size optimization on web graphics
  • Created over 7,500 web graphics
  • Helped raise company sales from 100 k/yr to over 19 million/yr

BabyZone.com   BabyZone, Inc.

6/00- 3/01   Graphic Artist and Web Developer

  • Designed web site and store front user interfaces
  • Responsible for all images created and edited
  • Created animated banner advertisements and regional advertising packages for 55 cities nationwide
  • Designed print ads
  • Created animated E-card section
  • Worked directly with Marketing Director and CEO to Co-brand e-commence sites, and produce all marketing campaigns and materials
  • Designed weekly e-newsletter and advertisements
  • Coordinated Amazing Toy Awards packaging and promotional materials
  • Maintained three Yahoo storefronts – MaternityZone.com, AmazingToyStore.com, and the BabyZone store, including design of the logos, animated banner advertisements, content pages and graphics.

Bangzoom.com   BangZoom Publishers

2/00-6/00  Graphic Designer and Web Developer

  • User interface design
  • Company logo
  • Software CD Media, packaging, and inserts
  • Designed print ads 

Education:

Blue Ridge Community College WNC Branding Summit
Justin Belleme, JB Media Group Marketing Automation and Advanced Analytics
Asheville Area Arts Council, Trademark Copyright and Intellectual Property,  The Art of Marketing the Artist
Mountain Bizworks Using Technology to Help Your Business, Quickbooks for Business

Adobe Flash CS3
Newton Continuing Education

Adobe InDesign CS3 Seminar 2008
NAPP National Association of Photoshop Professsionals, Kelby Training

Adobe Photoshop CS3 Seminar 2008
NAPP National Association of Photoshop Professsionals, Kelby Training

Adobe CS3 Creative Licence Conference 2007
Adobe Corporation

The Museum School of Fine Arts, Boston 1999 & 2005

  • Printing Techniques
  • Macromedia Flash
  • Adobe Illustrator
  • World Wide Web Design (HTML)

University of Massachusetts at Amherst 1993-1997

B.F.A. Illustration/Painting
Art History Minor
Cum Laude, GPA 3.9

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Freelance Clientele:

  • Roper St. Francis Hospital
  • Floyd Polk Hospital
  • USC School of Business
  • YMCA 
  • Catawba Valley Medical Center
  • Your Body Works, Asheville NC
  • LightPress.net, Asheville NC
  • Boston Green Goods, Boston MA
  • The Painted Candle, Asheville NC
  • 310Art.com, Asheville NC
  • Propel Health IT, Jackson MS
  • ICD 10 Collective, Jackson MS
  • Dee Lee Fine Art, Berkley CA
  • Heurista Co., Barnardsville, NC
  • Jo Ridge Kelly Fine Art, Asheville NC
  • Mountain Moss Inc., Pisgah Forest, NC
  • Can't Ride Naked, Canton NC
  • Katheryn B. Phillips Fine Art, Asheville NC
  • Edison Projects, Manhatten, NY
  • Asheville Area Arts Council, Asheville NC
  • Adlib Clothing, Asheville NC
  • Galery 31, Orleans MA
  • Artetude Gallery, Asheville NC
  • Minerva Gallery, Asheville NC
  • The Updraft Gallery, Asheville NC
  • SocialBloom.com, Asheville NC
  • TopFloorStudio.com, Asheville NC
  • PowerHaus Productions, Asheville NC
  • Desert Moon Design Studios and Gallery, Asheville NC
  • Designed Write, Attleboro, MA
  • SuperSpeed.com, Braintree, MA
  • FastTrack Ltd. Waltham, MA
  • TheChessPiece.com, Newton, MA
  • TheGamepiece.com, Newton, MA
  • Changmian.com, Boston, MA
  • PortJump.com, Boston, MA
  • Rhinosales.com, Boston, MA
  • Trippics.com, Boston, MA
  • NetCentric. Co, Boston, MA
  • Richard Smith Music.com, Nashville, TN
  • ComicGames.com, Boston MA
  • Autcionlizard.com, Boston MA
  • Neoscooters.com, Boston MA
  • Hess Design, Natick MA
  • SuperSpectrum, Boston MA
  • Conduciv.inc. , Boston MA
  • Arteriorsfaux.com, Natick  MA
  • Net View Technologies, Boston MA
  • Omni Guide Inc., Boston MA
  • Newlane Technology Inc., Boston MA
  • Blue Moon Puppets , Boston MA
  • M.I.T. Institute for Soldier Nanotechnologies, Boston MA
  • Totalcom Solutions , Boston MA
  • Neil Forman Productions, Boston MA
  • Timilty.com, Boston MA
  • Winter Quarters Inc. , Boston MA
  • Pain-Relief.com, Boston MA